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Buyers Are An Informed Group

By Hoke - Last updated: Thursday, August 5, 2010 - Save & Share - Leave a Comment

In today’s Internet age, the typical Business Buyer is well informed. They have been looking at tens or hundreds of businesses for sale and understand more about Business Valuation than most Business Sellers who have not conducted such an intense investigation prior to deciding to put their business on the market.

The typical Buyer intuitively thinks that they might negotiate a 10% or 15% lower price. They worry about insulting the Seller or wasting their time if their probable offer is 25% or more below the Ask Price.

So if the Seller’s Ask Price is too high, they may not be getting any responses because the Buyers worry their time may be wasted investigating this opportunity.

We believe that finding the “Right Price” to start maximizes the Sale Price and Minimizes Time on Market.


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Posted in Pricing the Business, The Business Buyer • • Top Of Page

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